Honda has selected the right decision of middle-class Indian family members to build Amaze – a car that is set to decide the destiny of producer. The company has presented Earth dreams technology through the 1.5L iDTEC engine and 25.8 kmpl mileage as the usage of car. Much care has been taken while putting the cost of this vehicle to pit it against some best promoting vehicles of the nation. But usage and competitive costs are not all sufficient to gain higher reasons in India, which is one of the most competitive markets in the world. An area, where Maruti Suzuki has higher hold, sets down perfect system for tough competitions there are high potential for development. Moving out its entry-level vehicle Amaze into such an industry, Honda indeed has done a lot of work before providing out a move in industry situation. Honda Amaze has experienced beneficial development regularly in a situation where most other competing designs are going through decrease in revenue when compared to previous terms. Although the situation appears to be beneficial for Honda’s new kid, the true test has just started for this vehicle as Maruti Suzuki has changed its strategy to deal with competitors.
Although revenue of Maruti Suzuki Swift DZire have been diminishing in numbers for past few months, the car accomplished the position of ‘highest promoting vehicle of India’ during May, 2013. It dethroned Alto small car in revenue by 854 models during the 30 days, while Amaze was standing in 8th position in the same list of top-selling vehicles of May. Although revenue for Honda Amaze has been on a beneficial note, with improve in reservations Honda will be experiencing difficulties related to distribution time in future. This is because of restriction in manufacturing potential for this entry-level vehicle in India. With two manufacturing plants, having total yearly manufacturing potential of less than 2 lakhs, the company can produce about 5000-6000 Amaze cars monthly.